James Sanders James Sanders
About Me
James Sanders

Marketing Professional

specializing in:

Brand Development · Product Integration · Freelance Traditional & Digital Marketing

I’ve spent over a decade in marketing, leading campaigns, events, and creative projects across live entertainment, higher education, and small businesses. During my year at Belterra Casino Resort, I handled the marketing for 20+ live shows and delivered 100+ creative projects from concept through completion.

10+ Yearsof Professional Marketing Experience

25+ BrandsPartnerships & Collaborations

Experience

Boyd Gaming (Belterra Casino Resort) Responsible for live entertainment marketing, 100+ creative projects, 20+ live shows, and integrating the new property operations calendar across 6 dining & bar venues and 13 distinct event spaces.Developed an improved Marketing training manual and implemented it with a new employee within six months.Coordinated internal stakeholders and vendors for monthly events, aligning multiple department leaders’ vision on our product.
Purdue University Creative direction and development for new Purdue Regional Development programs, led a 2-person social media intern team
School Datebooks Published 100+ handbooks and managed a team of 20 interns.
HelloFresh Collaborated with the largest U.S. meal-kit brand on a community-based sponsorship
CASE STUDY
Belterra Casino Resort
Marketing Coordinator

Supported the Marketing efforts for a digital-ticketing rollout, transitioning high-tier guests from a 26 year old physical ticket system to a fully integrated partnership with Ticketmaster, where I served as our primary point of contact.

Belterra Casino Resort vendor showcase in the Titanium ballroom
CASE STUDY
Premium Seat Strategy
Belterra Casino Resort

Spotted premium seats going unsold, rebuilt the ticket inventory, and launched a new premium tier that increased premium seat sales per show.

STAGE PREMIUM TIER
CASE STUDY
Purdue Center for Regional Development
Marketing Specialist

Branded templates for a new curriculum program, plus local project stories published for regional stakeholders.

Hometown Collaboration Initiative one-page template for Purdue Center for Regional Development
CASE STUDY
JLL & Corrigo
App Integration, Product Integration

Branded mobile tutorial for Corrigo, JLL’s maintenance and repair app. Color, music, and screen capture in one short film.

Echo Karaoke
Graphic Designer

Led the rebrand, including a new name and identity, plus menus, ads, and campus event promotions.

Echo Karaoke menu design
School Datebooks
Account Manager & Desktop Publisher

Production and quality control for 100+ custom school handbooks, including a season supervising about 20 interns.

Indiana School for the Blind and Visually Impaired
Project Archivist

EPICS collaboration with engineers on classroom tools for visually impaired students, including a patented braille-typewriter insert.

Freelance

Freelance Marketing
Campaigns & Design

Social, promo creative, and campaign production for small businesses. Repeat clients, not one-off files. Marketing Strategist, Lifted Enterprise Network, project-based, June 2026–Present.

Brand Development
Identity & Rebrands

Names, marks, and templates. Echo Karaoke was a full identity reset. Upwork clients got the same treatment on a shorter clock.

Product Integration
Partnerships & Placement

Consumer-tech and creator collaborations, plus the HelloFresh community sponsorship.

Marketing Specialist | Upwork Freelancer, Sept 2018–Present

Marketing Strategist | Lifted Enterprise Network, June 2026–Present

© 2026 James Sanders

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